Wondering how you can really take off in today’s digital marketing? The answer lies in an innovative approach: Reception Marketing. Instead of scattering your messages indiscriminately, you focus on relevance and address your target group exactly when they are receptive. Combined with strategic content marketing and owned asset management, you will not only achieve your goals but exceed them. Learn how to use big data, algorithms, and AI to revolutionize your marketing strategies and make the best use of your resources.

Content marketing redefined: What is it actually?

Content marketing is more than just creating content. It’s a strategic approach to attracting, informing, and engaging your target audience through valuable and relevant content. Your goal is to increase your brand’s visibility, improve customer loyalty and ultimately increase sales. But how do you ensure that your content is actually received? This is where reception marketing comes into play.

What is Reception Marketing again?

Reception marketing is the next, historic evolutionary stage of marketing and replaces interruption marketing and permission marketing. It is about playing out your content exactly when and where your target group is receptive to it. Based on big data, algorithms, and AI, you can activate people with a high probability at the right moment with your content.

Individualization: Thanks to big data, algorithms, and AI, you can play out your content exactly when and where it meets the individual needs and interests of your target group.
Efficiency: Reception marketing strategies in combination with the content catalog enable you to use your marketing resources in a more sustainable and targeted way, i.e. more efficiently.
Effectiveness: The media costs per result are reduced by a factor of 5–10 compared to the benchmark. The effort required to create marketing campaigns is reduced by a factor of 2–5.
Conversion: Higher relevance and better engagement lead to higher conversion rates.

And what is Owned Asset Management?

In contrast to pure search engine optimization (SEO), owned asset management is about using and optimizing your own digital assets — such as websites, blogs and social media measures — in the best possible way in order to exploit the potential of these assets for your company in the medium and long term. This means

You have full control over your assets (content) and can react quickly to market changes.
You can deliver high-quality, relevant content directly to the target group via your own channels and thus acquire new customers or strengthen customer loyalty.
You have access to extensive data to help you make informed decisions and continuously improve your marketing strategy.

Want to learn more about how Reception Marketing can revolutionize your marketing strategy?

The Content Catalog: Your key to success

The Content Catalog is a MarTech SaaS solution that helps you build your own marketing data foundation to enable the implementation of reception marketing strategies. With the help of scraper technology, for example, the content of your website is analyzed in order to efficiently create new content and prepare it as structured, enriched data. This creates a wealth of marketing messages in different variations from your existing content. The enriched data can then be synchronized with platforms such as Meta Ads Manager. The algorithms and machine learning mechanisms (AI) of social media platforms, for example, use this data to learn more quickly when which users are receptive to which of your content.

Increased efficiency: The Content Catalog automates the capture of content for your website and simplifies your editorial, creation, and publication processes.
Increased effectiveness: Content is delivered to your target groups on an individualized basis based on user relevance.
Versatility: Your structured and curated marketing data can be used in a variety of ways, e.g. for social media marketing, email marketing or digital out-of-home.

7 Steps to Your Marketing Strategy

To develop and implement a successful marketing strategy, you should consider the following steps:

Initial situation and problem definition: Analyze the current situation and define your challenges.
Mission and vision: Define your overarching intentions and values.
Goals: Formulate clear, measurable, and achievable goals (SMART).
Target groups: Define your target groups precisely to create relevant content.
Products, services, and topics: Determine which topics, services or products you want to promote.
Channel selection and channel roles: Select the appropriate channels and define their role.
Content mix and exploitation chains: Define underlying processes, elements, and exploitation chains with a desired outcome (OKR).

Closing Words

As you can see, Reception Marketing in combination with Owned Asset Management and the Content Catalog offers you a unique opportunity to revolutionize your content marketing. Use the advantages of big data, algorithms and AI to address your target group more precisely and use your resources more efficiently.

Contact us for a consultation and let’s write your success story together!
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Content Marketing Revolutionized: This is How Reception Marketing Works