Unlock the Potential of Algorithms & AI
We empower your Marketing to leverage algorithms & AI by using your marketing data to activate consumers for maximum business impact.
Is Your Marketing Ready for AI and Data-Driven Strategies?
The key to successful marketing lies in leveraging the power of your data.
But here’s the challenge: If you’re using AI and algorithms today without your own solid data foundation, you’re relying on random data. Random data leads to random results.
That’s where the Content Catalog comes in. It enables you to collect, structure, and optimize your marketing data, seamlessly creating your own RAGs and integrating the data with various push marketing platforms.
The result? Data-driven marketing strategies that empower AI and algorithms to deliver the best possible business impact for your company. More results for your buck by factors.
Innovation
Made in Switzerland
We don’t just talk marketing – we deliver results. Our approach is so effective that our case study was featured in the latest book by marketing icon Prof. Philip Kotler.
Peter Erni
“In a world in where AI-driven algorithms identify when and where customers are receptive to your products or services, marketeers must rethink marketing.”
Media consumption has changed dramatically in the past decade. Channel-hopping is the new normal. Omnichannel marketing is a strategic necessity. While many companies are eager to harness AI, the real challenge lies deeper: most lack a structured data foundation. Without it, AI delivers only randomness. Because “Random Data” means “Random Results.”
Peter Erni, CPO and Co-Founder
What is the Content Catalog?
The Content Catalog is a Swiss MarTech SaaS solution hosted in Europe. It provides the structured marketing data foundation needed for creating ads, building RAGs, and scaling content operations. Our scraper technology analyses content from sources such as your website and transforms it into structured and enriched data that is ready to be reused.
The Content Catalog enables digital omnichannel communication across all relevant touchpoints. Social Media is just one example. The Content Catalog also supports Email Marketing, Digital Out-of-Home (DOOH), Programmatic Advertising, and many more channels.
Within the Content Catalog, you can create and manage text, image, video, and language variants. These approved assets can be exported and synchronized with platforms such as Meta Ads Manager.
Platforms like Meta use your structured data to optimise their algorithms and machine learning models more quickly and effectively. This enables measurable improvements in marketing performance and creates real business impact.
Join the Digital Marketing Revolution
The Content Catalog transforms your digital marketing by enabling true omnichannel communication and preparing your organisation for an AI-driven future. With enriched, approved data and smart content variants, algorithms and machine learning models, including large language models (LLMs), can learn faster and deliver more accurate results.
Structured data from the Content Catalog enables platforms like Meta and TikTok to automatically generate ad formats. This increases performance while reducing manual effort across teams, processes and partners.
What can you expect?
A structured marketing data foundation that enables scalable content operations, AI-ready assets and true omnichannel communication. Faster production, better performance, less manual work.
Efficient.
2-5x reduction in creation, implementation and publishing of your marketing messages.
Automated.
Our ingestion pipeline extracts all the relevant content from your website.
Sustainable.
Re-purpose existing content and create new content with ease. No additional resources required.
Effective.
10-20 times better prices per result compared to industry benchmarks.
Our Results
By the numbers
5 x
Reduction in click costs
(financial sector)
– 40 %
Media costs (telco)
99 %
More traffic on evergreen
content (media)
0.001 CHF
Per impression (non-profit)
0.5 CHF
Cost-per-click (tourism)
2 – 5x
Production efficiency increase
How does it work?
Features you can scale with
Our MarTech solution enables you to efficiently build and maintain a consistent, future-proof data foundation for marketing and communications. All relevant variants of your content can be created, managed and reused across channels and campaigns. At its core, the database contains your key marketing messages for every phase of the customer journey – from Awareness to Consideration, Conversion and Retention.
„Who owns the data, owns the algorithm.”
These structured messages allow algorithms and AI systems, such as those used by social media platforms, to better understand when, where and for whom specific content is relevant. The data can be exported and synchronized in a structured way and is directly usable across multiple platforms, channels and services.
Increase Efficiency 2-5x
Ingestion Engine
Create initial marketing messages based on website content in seconds, and enrich them with targeted data.
Endless Variants
Create text, image, video or language variants of marketing messages in just a few clicks.
Relevant Metadata
Provide algorithms and AI on platforms like Meta, TikTok and X with 5-10 times more relevant data.
All in one place
Create sustainable push marketing measures and manage their content centrally.
Ready for every season
More content variants = less time to launch effective campaigns that convert.
Increase in Effectiveness 10-20x
Better results in less time
Algorithms and AI from platforms such as Meta, TikTok and X learn faster and better thanks to 5-10x more data.
Serve only relevant content
Content is individualized to target groups based on user relevance.
Increase your CTR
Algorithms can achieve better click-through rates thanks to broader target groups and more diverse content.
Reach users anywhere
Activation of content and users on 4+ platforms and 19+ placements (more to follow).
Integrations
Where your audience is
Run your Content Catalog campaigns effortlessly on platforms such as Meta, TikTok, and other programmatic or DOOH environments. More integrations are continuously being added.
Your structured and approved content can also be connected to Retrieval-Augmented Generation (RAG) workflows or integrated into other systems using our flexible feed infrastructure, enabling seamless distribution across your entire MarTech stack.
Join the waitlist.
Ready to scale your marketing with structured content and AI?
The Content Catalog helps you build a consistent marketing data foundation, generate content variants efficiently, and activate them across channels, from Social Media and Email to DOOH and Programmatic.
We will begin onboarding new users in August 2025.
Join the waitlist now and be among the first to unlock the full potential of AI-powered marketing operations.
Up to 6x quicker results
Don’t wait to see if your campaigns are working for you
Hyper-focused audience targeting
Let the algorithms find your audience at the right time
Highly automated
Our content ingestion pipeline creates ads in no time
10-20x reduction in click costs
Reach more people without breaking the bank
Some of our clients:
Send us an email
To help you get the most out of the Content Catalog, we collaborate with Brain & Heart Communication, a leading Swiss agency dedicated to delivering business impact.
Their team supports you in setting up and optimising your reception marketing, ensuring that your structured content is not only collected and distributed but drives measurable results across channels.