Unlock the Potential of Algorithms & AI
We empower your Marketing to leverage algorithms & AI by using your marketing data to activate consumers for maximum business impact.
Is Your Marketing Ready for AI and Data-Driven Strategies?
The key to successful marketing lies in leveraging the power of your data.
But here’s the challenge: If you’re using AI and algorithms today without your own solid data foundation, you’re likely relying on random data—leading to random results. Random data leads to random results.
That’s where the Content Catalog comes in. It enables you to collect, structure, and optimize your marketing data, seamlessly integrating it with various push marketing platforms.
The result? Data-driven marketing strategies that empower AI and algorithms to deliver the best possible business impact for your company. More results for your buck by factors 5-10x.
Innovation
Made in Switzerland
We have the facts, know the methods and tools. So much so that our Marketing Case Study was published in the latest book by marketing legend Prof. Philip Kotler!
Peter Erni
“In a world in where AI-driven algorithms identify when and where customers are receptive to your products or services, marketeers must rethink marketing.”
Media consumption has fundamentally changed over the last 10 years. Channel-hopping has become the norm, and omnichannel marketing is a must. Companies are intensively searching for ways to use AI profitably. However, the real problem lies not in the application of AI tools, but in the lack of a consistent data foundation of their own. This is because “Random Data” leads to “Random Results” when using algorithms or AI tools.
Peter Erni, CPO and Co-Founder
What is the Content Catalog?
The Content Catalog is a MarTech SaaS solution that builds your marketing data foundation for creating ads and more. Using our scraper technology, we analyze your website content to efficiently generate create new content and transform it into structured, enriched data.
The platform allows you to create additional text, images, video, and language variants within the database. Through our export functions, the enriched data in the Content Catalog marketing database can be synchronized with platforms like Meta Ads Manager.
These platforms leverage your data to optimize their algorithms and machine learning mechanisms more quickly and effectively.
Join the Digital Marketing Revolution
The Content Catalog revolutionizes your digital marketing and makes it fit for the future. Through enriched data and additional variants, algorithms and machine learning processes (e.g., from LLMs (AI)) learn faster and more precisely.
Algorithms from Meta and TikTok and many other platforms use this data to automatically create ad formats. This not only improves your marketing performance but also optimizes internal processes and reduces the workload on your team and external agencies.
What can you expect?
Faster ad creation at less cost with automated content recommendations.
Efficient.
2-5x reduction in creation, implementation and publishing of your marketing messages.
Automated.
Our ingestion pipeline extracts all the relevant content from your website.
Sustainable.
Re-purpose existing content and create new content with ease. No additional resources required.
Effective.
10-20 times better prices per result compared to industry benchmarks.
Our Results
By the numbers
5 x
Reduction in click costs
(financial sector)
– 40 %
Media costs (telco)
99 %
More traffic on evergreen
content (media)
0.001 CHF
Per impression (non-profit)
0.5 CHF
Cost-per-click (tourism)
2 – 5x
Production efficiency increase
How does it work?
Features you can scale with
Our MarTech solution helps you efficiently create a long-lasting and consistent data foundation, develop it further, and provide it in all required variants for marketing and communication measures. In the end, the database holds all your relevant marketing messages for the Awareness, Consideration, Conversion, and Retention phases, etc.
Thanks to these structured marketing messages, algorithms and AI, e.g., from social media platforms, can learn when which users are receptive to which of your content and where. You can export this data in a way that makes it usable for your marketing activities across many platforms or channels.
Increase Efficiency 2-5x
Ingestion Engine
Create initial marketing messages based on website content in seconds, and enrich them with targeted data.
Endless Variants
Create text, image, video or language variants of marketing messages in just a few clicks.
Relevant Metadata
Provide algorithms and AI on platforms like Meta, TikTok and X with 5-10 times more relevant data.
All in one place
Create sustainable push marketing measures and manage their content centrally.
Ready for every season
More content variants = less time to launch effective campaigns that convert.
Increase in Effectiveness 10-20x
Better results in less time
Algorithms and AI from platforms such as Meta, TikTok and X learn faster and better thanks to 5-10x more data.
Serve only relevant content
Content is individualized to target groups based on user relevance.
Increase your CTR
Algorithms can achieve better click-through rates thanks to broader target groups and more diverse content.
Reach users anywhere
Activation of content and users on 4+ platforms and 19+ placements (more to follow).
Integrations
Where your audience is
Run content catalog campaigns on the following platforms with ease. Additional platforms are coming soon. Your content can be integrated into other systems using our flexible feeds.
Ready to start?
Want to reach a bigger audience with your social ads? Let us help you get set up with one of our agency partners.
Let us help tell your story, increase your leads and sales using highly effective social media ads based on your existing content.
Up to 6x quicker results
Don’t wait to see if your campaigns are working for you
Hyper-focused audience targeting
Let the algorithms find your audience at the right time
Highly automated
Our content ingestion pipeline creates ads in no time
5-10x reduction in click costs
Reach more people without breaking the bank
Some of our clients:
Send us an email
Our agency partner is happy to help you get your social media performance marketing up to speed. So you can get the most out of the Content Catalog.